Photographers have been urging Canon and Nikon, the two camera making titans, to put their hearts into the still-budding mirrorless camera market for years. It's gotten to the point that even their competitors, like Fujifilm, want them to get with the times.
Last week, a Fujifilm sales manager told DP Review that powerhouses like Canon putting their weight behind mirrorless systems would help, not hurt Fujifilm. The reason? North American consumers still see the smaller, unusual-looking cameras as inferior to the large and ubiquitous DSLR. Only a serious marketing push by the likes of Canon could effectively change people's minds.
While Canon and Nikon do have mirrorless offerings, neither has catered to the high-end, where the influence would trickle down to a wider consumer base. So far they have stuck to their guns, refusing to evolve past the lower-end Nikon 1 and half-baked Canon EOS M systems.
Last year we argued
Fujifilm, Olympus, Sony, Panasonic, even Samsung, are doing their part with some great products. But the slow growth of the mirrorless market in the US is just begging for those big brothers of the camera world to step up and spread their mirrorless wings.